Inspiral have co-financed the recently released ‘Arctic Monkeys At The Apollo‘ film and DVD - with a novel distribution and promotion strategy. Working in partnership with the band's management company, Warp Films and Creative Sheffield the team sought to emulate the Arctic Monkey's initial success of turning a business model on its head and creating a new route to market, this time on the big screen.

Phil Shankland said: "The meteoric rise of the Arctic Monkeys through the internet effectively called time on the music industry's stranglehold over the release of new music. We worked together to devise a way of turning the world of cinema on its head and open the door to new generation of film producers who would be traditionally locked out of the mainstream by the multi-million pound distribution industry."

The initiative saw the film distributed to 40 cinemas nationwide and 25 others in cities across Europe for a one night only screening followed by a worldwide DVD launch.

Check out http://www.arcticmonkeysattheapollo.com to buy your DVD now!